The Bliss brand carpet was created by Beaulieu of America in 2007.  Bliss carpet is designed by and for women and it was developed to improve the experience of shopping for carpet.  When Bliss was being created, Beaulieu of America conducted in-depth interviews with hundreds of women across the country to get a sense for what they did and did not like about shopping for floor covering.  Beaulieu of America recognized that women are responsible for making more than 90% of the purchase decisions for the home and they wanted to test the way new displays and a simplified shopping process would resonate with female buyers.  The results of what they learned became Bliss carpets.

Bliss offers trend-setting designs and features including a simplified shopping experience with user-friendly displays; antimicrobial treatments and stain resistance options; Magic Fresh® odor reducing treatment on nearly all Bliss carpets which reduces most common household odors; a money back guarantee; excellent warranties; a wide variety of colors, textures, and designs; etc.

Bliss has received numerous accolades including the Dealer’s Choice Award, the Award of Excellence, and the Styling Excellence Award.  Bliss is commonly known as “the nicest carpet in the world”®.

Echoing their parent company’s commitment to protecting our natural resources, Bliss strives to reduce their carbon footprint through responsible manufacturing practices.  At Bliss, they use materials, resources, and processes that reduce or eliminate the risk of pollution.  They also return waste to raw material use whenever possible.  The Beaulieu of America and Bliss teams ensure ongoing compliance with all laws and regulations governing the environment and they employ benchmarking strategies and tactics designed to evaluate environmental performance and to measure progress against annual targets.

Bliss uses economy, ecology and social equity filters to assess and prioritize their investment in technology and innovation.  They verify all green marketing claims through proven scientific standards and/or third-party certifications and make that information accessible and transparent to customers.  Bliss carpet is both superior in quality and ecologically sound.  They understand the importance of how their products are made, used, and recycled and they endeavor to reduce negative consequences through conservation, eliminate negative consequences for zero-impact, and to achieve positive consequences in a manner that is a restorative cradle-to-cradle process.

At Beaulieu of America and Bliss, their environmental commitment is the time, technology, investment, creativity and wisdom in the right combination to find the best paths to a sustainable future.