Bluum
Bluum
Mirage's newest collection (2026) — featured on the homepage.
Premium North American Hardwood
Mirage Hardwood is made in Canada to the highest prefinished hardwood standards in the world. When you want factory-flawless boards, board-to-board color consistency, and the cleanest finish in the industry — it’s Mirage.
Mirage is made by Boa-Franc, a family-owned company in Quebec, Canada. Mirage has been named the #1 hardwood floor in North America many years running by industry publications and contractors. The prefinish process uses 28 coats — no other manufacturer does more.
Mirage hardwood comes in dozens of species, including maple, red oak, white oak, hickory, walnut, yellow birch, Brazilian cherry, and the specialty Sweet Memories and Imagine collections. They also offer a unique dry-sawn series with a rustic, face-grain look you can’t get from modern mills.
Mirage boards are flatter, squarer, and have tighter tolerances than competing brands. Installers love working with them. Homeowners love the absence of gaps, lippage, and color streaks. And the 35-year Mirage finish warranty is the best in the industry.
New Jersey & NYC/Manhattan. Mobile Store to Your Front Door® residential sales, measure, and installation across all 21 NJ counties plus Manhattan.
Ships nationwide. We can drop-ship brand-name product anywhere in the United States. (Material only — local installation not included outside NJ/NYC.)
Coast to coast. We service large commercial clients (LA Fitness, Nike, IKEA, GAP, Old Navy, etc.) anywhere in the country. Contact us for commercial rollouts.
“Mirage is worth every penny. We put it through 10 years of a big family — still looks like the day it was laid. Sam and his crew nailed the install.”— T.B. — Far Hills, NJ
Phone-first. We’ll qualify your project, bring samples to your door, and quote on the spot.
