Legal

Privacy Policy

Effective Date: May 29, 2026  ·  Last Updated: September 1, 2026

1. Who We Are

This Privacy Policy describes how My Way Carpet & Floors, doing business as MyWayCarpet.com (“we,” “us,” or “our”), collects, uses, discloses, and safeguards information when you visit our website, call our phone lines, book an appointment, request a quote, or otherwise interact with us.

Controller of record: My Way Carpet & Floors, 3373 South Clinton Avenue, South Plainfield, NJ 07080.

2. Information We Collect

2.1 Information You Provide Directly

• Contact information — name, phone number, email address, and street address when you request a quote, book a showroom visit, or submit a form.
• Project information — room dimensions, photos you send, descriptions of your project, preferences, brand and color selections.
• Communications — the contents of emails, text messages, web forms, voicemails, and call recordings (where lawful and disclosed).
• Payment / transaction details — when you sign a contract, place a deposit, or pay an invoice. Payment-card data is processed by our payment processor and is not stored on our servers.
• Review & testimonial submissions — including any name, location, or photo you authorize us to publish.

2.2 Information Collected Automatically

• Technical & device information — IP address, browser type and version, operating system, device type, screen size, referring URL, pages viewed, and timestamps.
• Usage information — how you navigate the site, which catalog filters you use, which photos you enlarge, which compare-board items you save (locally on your device).
• Approximate location — inferred from IP address (typically city / county level) to help us route inquiries to the right service area.

2.3 Information from Third Parties

• Reviews platforms (Google, Facebook, Yelp) — publicly available review content that you posted.
• Manufacturer partners (Anderson Tuftex, Masland, Kane, Shaw, COREtec, and others) — product catalog data, specifications, and publicly available product photography we display as an authorized dealer.
• Analytics & advertising vendors — aggregated reports.

3. How We Use Information

We use information for the following legitimate business purposes:

• Responding to quotes, inquiries, and appointment requests.
• Scheduling estimates, in-home measurements, and installations.
• Communicating about your project, including before, during, and after the work.
• Processing deposits, contracts, and final payment.
• Sending occasional service reminders (e.g., warranty registration, follow-up after install) — you may opt out at any time.
• Improving our website, catalog, and service offerings.
• Detecting and preventing fraud, abuse, and security incidents.
• Complying with applicable law, court orders, and lawful requests.

We do not sell your personal information for monetary consideration, and we do not engage in cross-context behavioral advertising as defined under the CPRA. See section 7.

4. Cookies, Analytics & Tracking

Our site uses cookies, local storage, and similar technologies to:

• Remember your compare-board selections (stored on your device only).
• Improve site performance, including prefetching catalog pages.
• Measure traffic using Google Analytics 4 (with IP-anonymization).

You may decline non-essential cookies via your browser settings. Doing so may limit some catalog features (such as the compare board) but will not prevent you from browsing the site or contacting us.

We honor the Global Privacy Control (GPC) signal as a valid opt-out request for the limited categories of data sharing described above.

5. Sharing & Disclosure

We disclose information only to:

• Service providers bound by written confidentiality and data-use restrictions (e.g., hosting, email, payment processing, scheduling, document-signing, accounting).
• Manufacturer partners and installers — limited to what is needed to fulfill your order, register warranty, or complete installation.
• Legal & regulatory recipients — where required by law, subpoena, or to enforce our rights.
• Successor entities — in a merger, acquisition, or sale of substantially all assets, subject to equivalent privacy protections.

We do not sell, lend, rent, or trade your personal information to advertisers, data brokers, or list aggregators.

Mobile numbers and SMS consent. No mobile information will be sold or shared with third parties or affiliates for their marketing or promotional purposes. Text-messaging originator opt-in data and consent are not shared with any third parties, with the sole exception of service providers acting on our behalf to deliver the messages you have requested (for example, our SMS platform provider), who are bound by contract and may not use that information for their own purposes.

6. Data Retention

• Quote / lead records — up to 24 months from last contact.
• Customer / contract records — the duration of any warranty plus 7 years (for tax, accounting, and warranty-claim support).
• Web analytics — aggregated; raw event data is retained for up to 14 months.
• Review submissions — published indefinitely unless the reviewer requests removal.

You can request earlier deletion of your personal data — see section 7.

7. Your Rights (CCPA · CPRA · GDPR)

Depending on where you live, you may have rights to:

• Access — request a copy of the personal information we hold.
• Correct — ask us to fix inaccurate data.
• Delete — ask us to delete your data (subject to legal/contract retention).
• Opt out of sale or sharing — for the limited cases this applies.
• Limit use of sensitive personal information.
• Portability — receive your data in a structured format.
• Non-discrimination — we will not retaliate for exercising any of these rights.

To exercise a right, contact privacy@mywaycarpet.com or call 1-877-466-9929. We may need to verify your identity before responding. We respond within 45 days (CCPA) or 30 days (GDPR), extendable once with written notice.

You may authorize an agent to submit a request on your behalf; we will require proof of authorization and may verify directly with you.

8. New Jersey Disclosures

For New Jersey residents:

• We are a New Jersey-based service business and are subject to New Jersey consumer-protection statutes, including the New Jersey Consumer Fraud Act.
• We honor opt-outs of email marketing within 10 business days.
• If we ever experience a data breach affecting your personal information, we will notify you in accordance with N.J.S.A. 56:8-163.

9. Children’s Privacy (COPPA)

Our site and services are intended for adults (18+). We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact privacy@mywaycarpet.com and we will delete it.

10. Security & Breach Notification

We use reasonable administrative, technical, and physical safeguards to protect your information, including encrypted transport (HTTPS), restricted internal access, and vendor due diligence. No system is perfectly secure; in the event of a confirmed breach affecting your personal information, we will notify you and applicable regulators promptly as required by law.

11. International Transfers

Our services are operated from the United States. If you access this site from outside the U.S., your information will be transferred to and processed in the U.S. By using the site, you consent to that transfer.

12. Changes & Contact

We may update this Privacy Policy from time to time. We will post the new version with a revised “Last Updated” date. If changes are material, we will provide reasonable advance notice. Your continued use of the site after changes signifies your acceptance.

13. SMS / Text Message Program

My Way Carpet offers an optional text-messaging program for customers who ask us to communicate with them by SMS. If you consent — on our website form, or verbally when you speak with our team — we may send text messages about your inquiry, estimates, appointments and scheduling, agreements and secure e-signature links, secure payment links and payment confirmations, order and installation updates, and customer-service follow-ups related to your project. This program is transactional and customer-service messaging only — no advertising, promotional offers, coupons, marketing campaigns, or re-engagement marketing are sent under it.

• Message frequency varies based on your project and your interactions with us.
• Message and data rates may apply, depending on your mobile carrier and plan.
• Opting out: reply STOP to any message and we will stop texting you. You may receive one final message confirming the opt-out.
• Help: reply HELP to any message, call 1-877-466-9929, or email info@mywaycarpet.com.
• Consent is not a condition of purchase. Providing a phone number, or requesting an estimate, does not by itself enroll you in text messaging — only your separate, explicit consent does.
• See Section 5 above: SMS opt-in data and consent are never sold or shared with third parties or affiliates for their marketing or promotional purposes.

Full program terms: SMS Terms & Conditions.